The main goal of course as the name states is to keep your four legged family member wagging their tail as long as possible.
Second, would be to make a difference. You've seen those videos on facebook of the people rescuing and helping sick or forgotten dogs.
Like you I always thought how can we make that happen more often, and this is our chance. We have decided in the beginning to give away a percentage of our profits anywhere we can to make those stories happen even more.
Once, we grow we would like to have our own veterinary clinic that we can offer services to people in need at no cost.
Although these goals are already ambitious this is just the tip of the iceberg for long life dog foods.